I will work with you to identify your target audience and develop copy that speaks to that specific market. After all, you would never speak to a luxury home buyer the same way you would speak to a first time home buyer in person, so make sure your copy doesn't either. Together, we will determine the specific wants, needs and fears of your target market to insure the copy addresses the site visitor's psychological and emotional profile and embraces your potential buyer or seller.
When writing effective copy for your real estate website or blog, we will:
- Insure your copy is structured so it's easy to read and "scanner-friendly" since very few people read every word on a website.
- Use bullet points and lists to help break up text on a page. Lists allow for much needed “white space” that enables the reader's eyes to rest.
- Provide digestible copy by keeping it brief. This eliminates the need for "endless scrolling pages" which can be a turn off.
- Integrate thematic optimization and solid keywords for search engines by using the latest Latent Semantic Indexing (LSI) technology .
- Speak the language of your target market in your copy and connect with visitors on an emotional level.
- Always end your article or copy with a strong call to action!
- Use imagery, photos or illustrations to increase visual interest, break up the text, and create more white space.
- Avoid repeating "I" in your copy. Site visitors have all the power when visiting your real estate website, and they are concerned only with their needs. Your copy should take this into account.
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